Jobs died Oct. 5, 2011 of pancreatic cancer. The headline for this post shows
what a massive impact Steve has had on the civilized world even though he died
He and his buddy Steve Wozniak built the first Apple computer in
the Jobs family garage in California, in 1975.
Jobs home in Palo Alto, CA where the two Steves built the first Apple computer.
The Apple IIe is shown at right. The 128K Macintosh talked about in the video
is shown below.
28-year-old Steve Jobs in a YouTube video: 1983 Apple Keynote-The "1984" Ad Introduction
for the Mac 128K
next video was added to this post 10/8/2011
Jobs and Bill Gates remember how it was back then...
I bought my first computer November 2, 1984.
1984 Apple was selling the Apple IIe. My first Apple ran ProDOS, the Apple disk
operating system. That computer had 512 KB ram, and two 5.25 floppy drives. I
also bought a wide-carriage dot matrix Apple ImageWriter printer. I think the
whole package cost around $2,000.
Later, I upgraded my IIe to one megabyte of ram, and added a 3.5" floppy
It was my privilege to attend the 1986 Apple World Conference in San Francisco.
At that conference, I fell in love with the Apple Macintosh computer.
Although I would not own a Mac until 1995, I used them at work, where I became
computer coordinator for the Bureau of Special Education at the Pennsylvania Department
of Education. In that job, I was responsible for the purchase, installation, and
training for a network of 42 Mac computers, and four LaserWriter printers, on
One day, I had a visit from an IBM representative from Boca Raton, FL. He was
bragging about his MS-DOS PC that he claimed had the look and feel of the Mac.
That relatively primitive PC had more bugs than last year's bird's nest and kept
crashing. It didn't have the look and feel of the Mac then and I said if it ever
did, Apple would sue IBM.
with the addition of a GUI [graphical user interface] consisting of Windows, and
a mouse, Apple said, "Hold on, Bill Gates! You've come too close to the look and
feel of the Mac" and Apple sued IBM.
or Windows is the first decision you have to make when you shop for a computer.
The Apple Macintosh is the easiest computer in the world to learn to use. The
iMacs are also colorful. However, prices may be a little higher than computers
that run Windows.
no longer makes the IIe but they do make the Macintosh line. Later, I moved up
to a Macintosh G3. Now, I'm using a Dell Windows computer. All IBM computers and
all their clones run Windows. Is the Mac easier to run than a PC? Many people
claim it is.
reason is that back in the 1980s, Apple Computer perfected the graphical user
interface (GUI) for use on the Macintosh which involves the mouse and windows.
Although both the Macintosh and Windows computers use the mouse, things run a
little smoother on the Mac. If you want a second opinion, make sure you talk to
a person who has used both Macintosh and Windows. Macintosh users are fond of
telling the world that IBM stands for I've Been
elder, daughter Pastor Judy L. Carney, started out on an entry level Mac and moved
up the product line as she was able.
she is Pastor to Children and Director of the Children's School at the Church
of the Nazarene in New Cumberland, PA.
now uses a top of the line Mac Power Book in the school office. Recently, the
school was able to acquire new computers for the teachers through a grant program.
At first, the teachers were leery about learning to use a Mac after all the years
on a PC Windows machine. However, Pastor Judy insisted on the new computers being
Macs and promised training and support to help them move up to Macs.
those same formerly-leery teachers are ardent supporters of the Macs.
Inc., formerly Apple Computer, Inc., is a multinational corporation that creates
consumer electronics, computer software, and commercial servers. Apple's core
product lines are the iPhone, iPod music player, and Macintosh computer lineup.
Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April
1, 1976, with the release of the Apple I, and incorporated the company on January
3, 1977, in Cupertino, California.
For more than two decades, Apple Computer was predominantly a manufacturer of
personal computers, including the Apple II, Macintosh, and Power Mac lines, but
it faced rocky sales and low market share during the 1990s.
Gates and the boys over at IBM let any computer company clone the PC [personal
computer]. However, Jobs and Apple chose to closely limit the Apple architecture
and very few companies were allowed to clone an Apple. Hence the relatively high
prices and low sales.
Jobs, who had been ousted from the company in 1985, returned to become Apple's
CEO in 1996 after his company NeXT was bought by Apple Inc., and he brought with
him a new corporate philosophy of recognizable products and simple design. With
the introduction of the successful iPod music player in 2001, Apple established
itself as a leader in the consumer electronics industry, dropping "Computer" from
its name. The latest era of phenomenal success for the company has been in the
iOS (Apple) range of products that began with the iPhone, iPod Touch and now iPad.
Apple is the largest technology firm in the world, with annual revenues of more
than $60 billion
Jobs and Steve Wozniak were outcasts while they were in high school; by 1975,
they had withdrawn from Reed College and UC Berkeley, respectively. Wozniak designed
a video teletype that he could use to log on to the minicomputers at Call Computer.
Alex Kamradt commissioned the design and sold a small number of them through his
firm. Aside from their interest in up-to-date technology, the impetus for "the
two Steves" seems to have had another source. In his essay From Satori to Silicon
Valley (published 1986), cultural historian Theodore Roszak made the point that
the Apple Computer emerged from within the West Coast counterculture and the need
to produce print-outs, letter labels, and databases. Roszak offers a bit of background
on the development of the two Steves' prototype models.
In 1975, Wozniak started attending meetings of the Homebrew Computer Club. New
microcomputers such as the Altair 8800 and the IMSAI inspired him to build a microprocessor
into his video teletype and have a complete computer.
At the time the only microcomputer CPUs generally available were the $179 Intel
8080, and the $170 Motorola 6800. Wozniak preferred the 6800, but both were out
of his price range. So he watched, and learned, and designed computers on paper,
waiting for the day he could afford a CPU [central processing unit.]
When MOS Technology released its $20 6502 chip in 1976, Wozniak wrote a version
of BASIC for it, then began to design a computer for it to run on. The 6502 was
designed by the same people who designed the 6800, as many in Silicon Valley left
employers to form their own companies. Wozniak's earlier 6800 paper-computer needed
only minor changes to run on the new chip.
Wozniak completed the machine and took it to Homebrew Computer Club meetings to
show it off. At the meeting, Wozniak met his old friend Jobs, who was interested
in the commercial potential of the small hobby machines.
The very first Apple Computer logo, drawn by Ronald Wayne, depicts Isaac Newton
under an apple tree.
The Apple logo in 1977 created by Rob Janoff with the rainbow color theme used
Steve Jobs and Steve Wozniak had been friends for some time, having met in 1971,
when their mutual friend, Bill Fernandez, introduced 21-year-old Wozniak to 16-year-old
Jobs. Jobs managed to interest Wozniak in assembling a machine and selling it.
approached a local computer store, The Byte Shop, who said they would be interested
in the machine, but only if it came fully assembled. The owner, Paul Terrell,
went further, saying he would order 50 of the machines and pay US $500 each on
delivery. Jobs then took the purchase order that he had been given from the Byte
Shop to Cramer Electronics, a national electronic parts distributor, and ordered
the components he needed to assemble the Apple I Computer. The local credit manager
asked Jobs how he was going to pay for the parts and he replied, "I have this
purchase order from the Byte Shop chain of computer stores for 50 of my computers
and the payment terms are COD. If you give me the parts on a net 30 day terms
I can build and deliver the computers in that time frame, collect my money from
Terrell at the Byte Shop and pay you."
With that, the credit manager called Paul Terrell who was attending an IEEE computer
conference at Asilomar in Pacific Grove and verified the validity of the purchase
order. Amazed at the tenacity of Jobs, Terrell assured the credit manager if the
computers showed up in his stores Jobs would be paid and would have more than
enough money to pay for the parts order. The two Steves and their small crew spent
day and night building and testing the computers and delivered to Terrell on time
to pay his suppliers and have a tidy profit left over for their celebration and
next order. Steve Jobs had found a way to finance his soon-to-be multimillion-dollar
company without giving away one share of stock or ownership.
The machine had only a few notable features. One was the use of a TV as the display
system, whereas many machines had no display at all. This was not like the displays
of later machines, however; text was displayed at a terribly slow 60 characters
per second. However, this was still faster than the teletypes used on contemporary
machines of that era. The Apple I also included bootstrap code on ROM, which made
it easier to start up. Finally, at the insistence of Paul Terrell, Wozniak also
designed a cassette interface for loading and saving programs, at the then-rapid
pace of 1200 bit/s. Although the machine was fairly simple, it was nevertheless
a masterpiece of design, using far fewer parts than anything in its class, and
quickly earning Wozniak a reputation as a master designer.
Joined by another friend, Ronald Wayne, the three started to build the machines.
Using a variety of methods, including borrowing space from friends and family,
selling various prized items (like calculators and a VW bus) and scrounging, Jobs
managed to secure the parts needed while Wozniak and Wayne assembled them. But
the owner of the Byte Shop was expecting complete computers, not just printed
circuit boards. The boards still being a product for the customers Terrell still
paid them. Eventually 200 of the Apple I's were built.
Apple II series
But Wozniak had already moved on from the Apple I. Many of the design features
of the I were due to the limited amount of money they had to construct the prototype,
but with the income from the sales he was able to start construction of a greatly
improved machine, the Apple II; it was presented to the public at the first West
Coast Computer Faire on April 16 and April 17, 1977. On the first day of exhibition,
Jobs introduced Apple II to a Japanese chemist named Toshio Mizushima who became
the first authorized Apple dealer in Japan.
The main difference internally was a completely redesigned TV interface, which
held the display in memory. Now not only useful for simple text display, the Apple
II included graphics, and, eventually, color. Jobs meanwhile pressed for a much
improved case and keyboard, with the idea that the machine should be complete
and ready to run out of the box. This was almost the case for the Apple I machines
sold to The Byte Shop, but one still needed to plug various parts together and
type in the code to run BASIC.
Building such a machine was going to be fiscally burdensome. Jobs started looking
for cash, but Wayne was somewhat gun shy due to a failed venture four years earlier,
and eventually dropped out of the company. Banks were reluctant to lend Jobs money;
the idea of a computer for ordinary people seemed absurd at the time. Jobs eventually
met "Mike" Markkula who co-signed a bank loan for $250,000, and the three formed
Apple Computer on April 1, 1976. Why Apple? At the time, the company to beat was
Atari, and Apple Computer came before Atari alphabetically and thus also in the
phone book. Another reason was that Jobs had happy memories of working on an Oregon
apple farm one summer.
With both cash and a new case design in hand thanks to designer Jerry Manock,
the Apple II was released in 1977 and became the computer generally credited with
creating the home computer market. Millions were sold well into
the 1980s. A number of different models of the Apple II series were built, including
the Apple IIe and Apple IIGS, which could still be found in many schools as late
28-year-old Steve Jobs in a YouTube video: 1983 Apple Keynote-The "1984" Ad Introduction
for the Mac 128K
next video was added to this post 10/8/2011
Jobs and Bill Gates remember how it was back then...
The Macintosh 128k
Macintosh 128k was announced to the
press in October 1983, followed by an 18-page brochure included with various magazines
in December. Its debut, however, was announced by a single national broadcast
of the now famous $1.5 million television commercial, "1984". It was directed
by Ridley Scott, aired during the third quarter of Super Bowl XVIII on January
22, 1984, and is now considered a "watershed event" and a "masterpiece." 1984
used an unnamed heroine to represent the coming of the Macintosh (indicated by
her white tank top with a Picasso-style picture of Apple's Macintosh computer
on it) as a means of saving humanity from "conformity" (Big Brother). These images
were an allusion to George Orwell's noted novel, Nineteen Eighty-Four, which described
a dystopian future ruled by a televised "Big Brother."
For a special post-election edition of Newsweek in November 1984, Apple
spent more than $2.5 million to buy all 39 of the advertising pages in the issue.
Apple also ran a "Test Drive a Macintosh" promotion, in which potential buyers
with a credit card could take home a Macintosh for 24 hours and return it to a
dealer afterwards. While 200,000 people participated, dealers disliked the promotion.
The supply of computers was insufficient for demand, and many were returned in
such a bad shape that they could no longer be sold. This marketing campaign caused
CEO John Sculley to raise the price from $1,995 to $2,495 (adjusting for inflation,
about $5,000 in 2007).
Two days after the 1984 ad aired, the Macintosh went on sale. It came bundled
with two applications designed to show off its interface: MacWrite and MacPaint.
Although the Mac garnered an immediate, enthusiastic following, it was too radical
for some, who labeled it a mere "toy". Because the machine was entirely designed
around the GUI, existing text-mode and command-driven applications had to be redesigned
and the programming code rewritten; this was a challenging undertaking that many
software developers shied away from, and resulted in an initial lack of software
for the new system. In April 1984 Microsoft's MultiPlan migrated over from MS-DOS,
followed by Microsoft Word in January 1985. In 1985, Lotus Software introduced
Lotus Jazz after the success of Lotus 1-2-3 for the IBM PC, although it was largely
a flop. Apple introduced Macintosh Office the same year with the lemmings ad,
infamous for insulting potential customers. It was not successful.
Macintosh also spawned the concept of Mac evangelism which was pioneered by Apple
employee, and later Apple Fellow, Guy Kawasaki.
Despite initial marketing difficulties, the Macintosh brand was eventually a success
for Apple. This was due to its introduction of desktop publishing (and later computer
animation) through Apple's partnership with Adobe Systems which introduced the
laser printer and Adobe PageMaker. Indeed, the Macintosh would become known as
the de-facto platform for many industries including cinema, music, advertising,
publishing and the arts.
While it did briefly license some of its own designs, Apple did not allow other
computer makers to "clone" the Mac until the 1990s, long after Microsoft dominated
the marketplace with its broad licensing program. By then, it was too late for
Apple to reclaim its lost market share and the Macintosh clones achieved limited
success before being axed after Steve Jobs returned to Apple Computer in 1997.
Apple now had two separate, incompatible platforms: the Apple II, an affordable,
expandable home computer, and the Apple Macintosh, the closed platform for professionals.
John Gruber, among others, has speculated that this platform incompatibility was
the main reason the Macintosh did not share the initial commercial success which
was experienced by the Apple II in the late 1970s. However, by the mid - 1980s,
the Apple II was now competing with the IBM PC and its clones, and a new energy
was focused upon marketing the Macintosh.
Thus, Apple continued to sell both lines promoting them to different market segments:
the Macintosh to colleges, college students, and knowledge workers, and the Apple
II to home users and public schools. A few months after introducing the Mac, Apple
released a compact version of the Apple II called the Apple IIc. And in 1986 Apple
introduced the Apple IIgs, an Apple II positioned as something of a hybrid product
with a mouse-driven, Mac-like operating environment. Apple II computers remained
an important part of Apple's business until they were discontinued in the early
In 1996, the struggling Next company beat out Be Inc.'s BeOS in its bid to sell
its operating system to Apple. Apple purchased Steve Jobs' company, Next on December
10, 1996, and its NeXTstep operating system. This would not only bring Steve Jobs
back to Apple's management, but Next technology would become the foundation of
the Mac OS X operating system.
On November 10, 1997, Apple introduced the Apple Store, an online retail store
based upon the WebObjects application server the company had acquired in its purchase
of Next The new direct sales outlet was also tied to a new build-to-order manufacturing
On July 9, 1997, Gil Amelio was ousted as CEO of Apple by the board of directors
after turning the company around from a multibillion loss to a $25 million dollar
profit. Jobs stepped in as the interim CEO to begin a critical
restructuring of the company's product line. He would eventually become CEO and
served in that position until August 2011. On August 24, 2011 Steve Jobs resigned
his position as Chief Executive Officer of Apple before his long battle with pancreatic
cancer took his life on October 5th 2011.
At the 1997 Macworld Expo, Steve Jobs announced that Apple would be entering into
partnership with Microsoft. Included in this was a five-year commitment from Microsoft
to release Microsoft Office for Macintosh as well a $150 million investment in
Apple. It was also announced that Internet Explorer would be shipped as the default
browser on the Macintosh. Microsoft chairman Bill Gates appeared at the expo on-screen,
further explaining Microsoft's plans for the software they were developing for
Mac, and stating that he was very excited to be helping Apple return to success.
After this, Steve Jobs said this to the audience at the expo:
If we want to move forward and see Apple healthy and prospering again, we have
to let go of a few things here. We have to let go of this notion that for Apple
to win, Microsoft has to lose. We have to embrace a notion that for Apple to win,
Apple has to do a really good job. And if others are going to help us that's great,
because we need all the help we can get, and if we screw up and we don't do a
good job, it's not somebody else's fault, it's our fault. So I think that is a
very important perspective. If we want Microsoft Office on the Mac, we better
treat the company that puts it out with a little bit of gratitude; we like their
So, the era of setting this up as a competition between Apple and Microsoft is
over as far as I'm concerned. This is about getting Apple healthy, this is about
Apple being able to make incredibly great contributions to the industry and to
get healthy and prosper again.
original iMac and Power Mac G4
discontinuing Apple's licensing of its operating system to third-party computer
manufacturers, one of Jobs's first moves as new acting CEO was to develop the
iMac, which bought Apple time to restructure. The original iMac integrated a CRT
display and CPU into a streamlined, translucent plastic body. The line became
a sales smash, moving about one million units each year. It also helped re-introduce
Apple to the media and public, and announced the company's new emphasis on the
design and aesthetics of its products.
More recent products include the iBook, the Power Mac G4, and the AirPort product
series, which helped popularize the use of Wireless LAN technology to connect
computers to networks.
In 1999, Apple introduced the Power Mac G4, which utilized the Motorola-made PowerPC
7400 containing a 128-bit instruction unit known as AltiVec, its flagship processor
line. Also that year, Apple unveiled the iBook, its first consumer-oriented laptop
that was also the first Macintosh to support the use of Wireless LAN via the optional
AirPort card that was based on the 802.11b standard.
In 2001, Apple introduced Mac OS X, an operating system based on NeXT's NeXTstep
and incorporating parts of the FreeBSD kernel. Aimed at consumers and professionals
alike, Mac OS X married the stability, reliability and security of Unix with the
ease of a completely overhauled user interface. To aid users in transitioning
their applications from Mac OS 9, the new operating system allowed the use of
Mac OS 9 applications through the Classic environment. Apple's Carbon API also
allowed developers to adapt their Mac OS 9 software to use Mac OS X's features.
2001, Apple introduced its first iPod portable digital audio player. The iPod
started as a 5 gigabyte player capable of storing around 1000 songs. Since then
it has evolved into an array of products including the Mini (now discontinued),
the iPod Touch, the Shuffle, the iPod Classic, the Nano, and the iPhone. As of
March 2011, the largest storage capacity for an iPod was 160 gigabytes.
In mid-2003, Steve Jobs launched the Power Mac G5, based on IBM's G5 processor.
Apple claims this was the first 64-bit computer sold to the general public, but
in fact that title actually goes to the AMD Opteron line (Opteron processors were
however marketed more directly to the enterprise for use in rackmount servers
and in workstations). Both 64-bit CPUs were pre-dated by the 64-bit Alpha architecture,
although the Alpha was aimed more at servers and workstations and not at the "general
public." The Power Mac G5 was also used by Virginia Tech to build its prototype
System X supercomputing cluster, which at the time garnered the prestigious recognition
of the third fastest supercomputer in the world. It cost only US$5.2 million to
build, far less than the previous #3 and other ranking supercomputers. Apple's
Xserves were soon updated to use the G5 as well. They replaced the Power Mac G5
machines as the main building block of Virginia Tech's System X, which was ranked
in November 2004 as the world's seventh fastest supercomputer.
A new iMac based on the G5 processor was unveiled August 31, 2004 and was made
available in mid-September. This model dispensed with the base altogether, placing
the CPU and the rest of the computing hardware behind the flat-panel screen, which
is suspended from a streamlined aluminium foot. This new iMac, dubbed the iMac
G5, was the world's thinnest desktop computer, measuring in at around two inches
(around 5 centimeters).
however, was a turning point for Apple. After creating a sizable financial base
to work with, the company began experimenting with new parts from new suppliers.
As a result
Apple was able to produce new designs so quickly over a short amount of time,
with the release of the iPod Video, then the iPod Classic, and eventually the
iPod touch and iPhone. Each Apple product thus far has been under equally high
Through the 1990s, personal computers based on Microsoft's Windows operating system
began to gain a much larger percentage of new computer users than Apple. As a
result, Apple fell from controlling 20% of the total personal computer market
to 5% by the end of the decade. The company was struggling financially under then-CEO
Gil Amelio when on August 6, 1997 Microsoft bought a US$150 million non-voting
share of the company as a result of a court settlement with Apple. Perhaps more
significantly, Microsoft simultaneously announced its continued support for Mac
versions of its office suite, Microsoft Office, and soon created a Macintosh Business
Unit. This reversed the earlier trend within Microsoft that resulted in poor Mac
versions of their software and has resulted in several award-winning releases.
However, Apple's market share continued to decline, reaching 3% by 2004.
Store in Manhattan
Initially, the Apple Stores were only opened in the United States, but in late
2003, Apple opened its first Apple Store abroad, in Tokyo's Ginza district. Ginza
was followed by a store in Osaka, Japan in August 2004. In 2005, Apple opened
stores in Nagoya, the Shibuya district of Tokyo, Fukuoka, and Sendai. Another
store was opened in Sapporo in 2006. Apple's first European store opened in London
in November 2004, and is currently the largest store. A store in the Bullring
shopping centre in Birmingham opened in April 2005, and the Bluewater shopping
centre in Dartford, Kent opened in July 2005. Apple opened its first store in
Canada in the middle of 2005 at the Yorkdale Shopping Centre in North York, Toronto.
Later on in 2005 Apple opened the Meadowhall Store in Sheffield and the Trafford
Centre Store in Manchester (UK). Recent additions in the London area include the
Brent Cross Apple Store (January 2006) and the Apple Store in Westfield in Shepherd's
Bush (September 2008).
Also, in an effort to court a broader market, Apple opened several "mini" stores
in October 2004 in attempt to capture markets where demand does not necessarily
dictate a full scale store. The first of these stores was opened at Stanford Shopping
Center in Palo Alto, California. These stores follow in the footsteps of the successful
Apple products: iPod mini and Mac mini. These stores are only one half the square
footage of the smallest "normal" store and thus can be placed in several smaller
On April 29, 2005, Apple released Mac OS X v10.4 "Tiger" to the general public.
wildly successful PowerBook and iBook products relied on Apple's previous generation
G4 architecture which were produced by Freescale Semiconductor, a spin off from
Motorola. Engineers at IBM had minimal success in making their PowerPC G5 processor
consume less power and run cooler but not enough to run in iBook or PowerBook
formats. As of the week of October 24, 2005. Apple released the Power Mac G5 Dual
that features a Dual-Core processor. This processor contains two cores in one
rather than have two separate processors. Apple has also developed the Power Mac
G5 Quad that uses two of the Dual-Core processors for enhanced workstation power
and performance. The new Power Mac G5 Dual cores run individually at 2.0 GHz or
2.3 GHz. The Power Mac G5 Quad cores run individually at 2.5 GHz and all variations
have a graphics processor that has 256-bit memory bandwidth.
In a keynote address on June 6, 2005, Steve Jobs officially announced that Apple
will begin producing Intel-based Macintosh computers beginning in 2006. Jobs
confirmed rumors that the company had secretly been producing versions of its
current operating system Mac OS X for both PowerPC and Intel processors over the
past 5 years, and that the transition to Intel processor systems would last until
the end of 2007. Rumors of cross-platform compatibility had been spurred by the
fact that Mac OS X is based on OPENSTEP, an operating system that was available
for many platforms. In fact, Apple's own Darwin, the open source underpinnings
of Mac OS X, was also available for Intel's x86 architecture.
On January 10, 2006, the first Intel-based machines, the iMac and MacBook Pro,
were introduced. They were based on the Intel Core Duo platform. This
introduction came with the news that Apple will complete the transition to Intel
processors on all hardware by the end of 2006, a year ahead of the originally
In January 2007, Apple Computer, Inc. shortened its name to simply Apple Inc.
In his Keynote address, Jobs explained that with their current product mix consisting
of the iPod and Apple TV as well as their Macintosh brand, Apple really wasn't
just a computer company anymore. At the same address, Jobs revealed a product
that would revolutionize an industry in which Apple had never previously competed:
the Apple iPhone. The iPhone combined Apple's first widescreen iPod with the world's
first mobile device boasting visual voicemail, and an internet communicator capable
of running a fully functional version of Apple's web browser Safari on the iPhone
In 2000, Apple introduced its iTools service, a collection of free web-based tools
that included an email account, Internet greeting cards called iCards, a service
called iReview that gave Internet users a place to read and write reviews of Web
sites, and a tool called KidSafe which promised to prevent children from browsing
inappropriate portions of the web. The latter two services were eventually canceled
because of lack of success, while iCards and email became integrated into Apple's
.Mac subscription based service introduced in 2002 and discontinued in mid-2008
to make way for the release of the new MobileMe service, coinciding with the iPhone
3G release. MobileMe, which carries the same US$99.00 annual subscription price
as its .Mac predecessor, features the addition of "push" services to instantly
and automatically send emails, contacts and calendar updates directly to user's
iPhone devices. Some controversy surrounded the release of MobileMe services to
users resulting in expected downtime and a significantly longer release window.
As a result of this, Apple extended the subscriptions existing MobileMe subscribers
by an additional 30 days free-of-charge.
October 23, 2001, Apple introduced the iPod, a portable digital music player.
Its signature features included an LCD, easy to use interface, and a large capacity
drive (initially 5 GB) which was enough to hold approximately 1,000 songs. It
was quite large when compared to the 20-30 songs of Flash-based players of the
time. Apple has since revised its iPod line several times, introducing a slimmer,
more compact design, Windows compatibility (previous iPods only interacted with
Macintosh computers), AAC compatibility, storage sizes of up to 160 GB, and easier
connectivity with car or home stereo systems. On October 26, 2004, Apple released
a color version of their award winning iPod which can not only play music but
also show photos. In early 2005, Apple unveiled a smaller iPod : the iPod Shuffle,
which is about the size of a pack of gum. Speaking to software developers on June
6, 2005, Steve Jobs said the company's share of the entire portable music device
market stood at 76%.
Apple has revolutionized the computer and music industry by signing the five major
record companies to join its new music download service, the successful iTunes
Music Store, now known as iTunes Store. Unlike other fee-based music services,
the iTunes Store charges a flat US$0.99 per song (or US$9.99 per album). Users
have more flexibility than on previous on-line music services. For example, they
can burn CDs including the purchased songs (although a particular playlist containing
purchased music may only be burned seven times), share and play the songs on up
to five computers, and, of course, download songs onto an iPod.
The iTunes Music Store commercial model is one-time purchase, which contrasts
with other commercial subscription music services where users are required to
pay a regular fee to be able to access musical content (but are able to access
a larger volume of music during the subscription).
The iTunes Music Store was launched in 2003 with 2 million downloads in only 16
days; all of which were purchased only on Macintosh computers. Apple has since
released a version of iTunes for Windows, allowing Windows users the ability to
access the store as well. Initially, the music store was only available in the
United States due to licensing restrictions, but there were plans to release the
store to many other countries in the future.
In January 2004 Apple released a more compact version of their iPod player, the
4 GB iPod Mini. Although the Mini held fewer songs than the other iPod models
at that time, its smaller size and multiple colours made it popular with consumers
on debut with many stores having "sold out" their initial inventories of the devices.
2004 Apple opened their iTunes Music Store in the United Kingdom, France, and
Germany. A European Union version opened October 2004 (actually, a Eurozone version;
not initially available in the Republic of Ireland due to the intransigence of
the Irish Recorded Music Association (IRMA) but eventually opened Thursday January
6, 2005.) A version for Canada opened in December 2004. On May 10, 2005, the iTunes
Music Store was expanded to Denmark, Norway, Sweden, and Switzerland.
On December 16, 2004, Apple sold its 200 millionth song on the iTunes Music Store
to Ryan Alekman from Belchertown, Massachusetts. The download was The Complete
U2, by U2. Just under three months later Apple sold its 300 millionth song
on March 2, 2005. On July 17, 2005, the iTunes Music Store sold its 500 millionth
song.[Citation needed] At that point, songs were selling at an accelerating annualized
rate of more than 500 million.
On January 11, 2005, an even smaller version of the iPod was announced, this one
based on flash memory instead of using a miniaturized hard drive. The iPod Shuffle,
like its predecessors, proved so popular that it sold out almost immediately,
causing delays of up to four weeks in obtaining one within a single week of its
debut.[Citation needed] This is despite the fact that critics had gawked at the
lack of LCD screen in the Shuffle, a norm in almost all current flash memory based
The iPod is giving an enormous lift to Apple's financial results. In the quarter
ending March 26, 2005, Apple earned US$290 million, or 34¢ a share, on sales of
US$3.24 billion. The year before in the same quarter, Apple earned just US$46
million, or 6¢ a share, on revenue of US$1.91 billion.
In July 2005, the iPod was given a color screen, merging the iPod and iPod Photo.
7, 2005, Apple replaced the iPod Mini line with the new iPod Nano. While some
consumers were put off by the high price tag (US$199 for 2 GB), and easily scratchable
surface, the Nano had sold 1 million units in the first 17 days.
A month later, on October 12, 2005 Apple introduced the new 5th generation iPod
with video playback capabilities. The device is also 40% thinner than a 4th generation
iPod and has a larger screen.
On October 25, 2005, the iTunes Store went live in Australia, with songs selling
for A$1.69 each, albums at (generally) A$16.99 and music videos and Pixar short
films at A$3.39. Briefly, people in New Zealand were able to buy music off the
Australian store. However, that loophole was quickly closed.
On February 23, 2006, the iTunes Music Store sold its 1 billionth song.
iTunes Music Store changed its name to iTunes Store on September 12, 2006 when
it began offering video content (TV shows and movies) for sale. Since iTunes inception
it has sold over 2 billion songs, 1.2 billion of which were sold in 2006. Since
downloadable TV and movie content was added 50 million TV episodes and 1.3 million
movies have been downloaded.
In early 2010, Apple celebrated the 10 billionth song downloaded from the iTunes
First announced on January 9, 2007, Apple introduced the first version of the
iPhone being publicly available on June 29 that same year in selected countries/markets.
It was another 12 months before the iPhone 3G became available on July 11, 2008.
Apple announced the iPhone 3GS on June 8, 2009, along with plans to release it
later in June, July, and August, starting with the US, Canada and major European
countries on June 19. This 12-month iteration cycle has continued with the iPhone4
model arriving in similar fashion in 2010. A Verizon model was released in February
The Macs that are available as of February 2011 are the iMac, Mac Pro, MacBook,
MacBook Pro, MacBook Air, and Mac mini. The latest version of Mac OS X is Lion
(10.7). On February 10, 2011, the iPhone 4 was made available on both Verizon
Wireless and AT&T. Now two iPod types are multi-touch: the iPod nano and the iPod
touch, a big advance in technology. Apple TV currently has a 2nd generation model,
which is 4 times smaller than the original Apple TV. Apple has also gone wireless,
selling a wireless trackpad, keyboard, mouse, and external hard drive. Wired accessories
are, however, still available.
was announced on January 27, 2010 with retail availability commencing in April
and systematically growing in markets throughout 2010. The iPad fits into Apple
iOS product line, being twice the screen size of an iPhone without the phone capabilities.
While there were initial fears of product cannibalisation the FY2010 financial
results released in Jan 2011 included commentary of a reverse 'halo' effect, where
iPad sales were leading to increased sales of iMacs and MacBooks. On March
2, 2011, Apple unveiled the iPad's second generation model, the iPad 2. Like the
4th generation iPod Touch and iPhone, the iPad 2 comes with a front-facing camera
as well as a rear-facing camera, along with three new apps that utilize these
new features: Camera, FaceTime, and Photobooth (only on iPad2).
Since 2005, Apple's revenues, profits, and stock price have grown significantly.
On May 26, 2010 Apple's stock market value overtook Microsoft's, and Apple's
revenues surpassed those of Microsoft in the third quarter of 2010. After
giving their results for the first quarter of 2011 Microsoft's net profits of
$5.2 billion were lower for the quarter than those of Apple Inc., which earned
$6 billion in net profit for the quarter. The late April announcement
of profits by the two companies marks the first time in twenty years that Microsoft's
profits have been lower than Apple's., and according to Arstechnica "this
would have been 'unimaginable' 10 years before."